• Helped hundreds of entrepreneurs improve their marketing and sales

• Developed marketing campaigns for new-to-market products from domestic and foreign suppliers, including sales scripts, affiliate and sales rep training, email marketing, event marketing

• Presented dozens of successful pitch decks to businesses and investors, including landing a $500k-angel round for my own business

• Helped drive marketing efforts for multiple large, condominium developments struggling after the 2008 real estate crash, including a 310-unit building in downtown Los Angeles, through digital, print, PR, event marketing, and sophisticated tracking and analysis.

• Executed both B2B and B2C email marketing campaigns, including building a multi-million-dollar, nationwide wholesale business from scratch largely from email marketing

• PR skills have landed interviews with Los Angeles Times, Business Week. Other interviews by ABC Nightly News, CBS 48 Hours, New York Times,

• Proficient at analyzing and adjusting SEO results, pivoting strategies and implementing content or page enhancements.

• Research skills of both an investigative journalist and a successful bootstrap entrepreneur

• Competitive market research for products including: solar equipment, insurance, LED lighting, remodeling, finance products, new construction condominiums, online lead generation

• Event strategy and execution

• Digital paid media strategy and execution

• Social media strategy and execution

• Wrote a 100-page book of sales scripts

• Trained hundreds of sales people

• Helped numerous small businesses owners earn their first $1 million

• Exceptionally strong strategic thinker as identified by CliftonStrengthsTM

• Website copy strategy, execution, analysis and revamp

• Experienced in multiple copy styles: journalism news and features, blogging, product reviews, web copy, social media engagement, sales scripts, digital advertising, screenwriting, and humor

• B2B and B2C copy for web, email, mobile, paid media, social media, brochures, flyers, one sheets, white papers, advertising, press releases, product descriptions, signs, event placards

• Able to implement sophisticated behavioral economics strategies from years of small business marketing and sales consulting

• Effective with response-oriented and call-to-action copy strategies

• Tremendous ability to transform technical product features into engaging benefits that attract customers and drive sales, including psychologically framed selling catch phrases

• Skilled copy editor with excellent spelling and grammar and a knack for clear, concise copy

• Trained Search Engine Optimization professional, experienced in conducting keyword research and analysis, keyword and content strategy, and execution.

• Scripts for sales reps, video promos, TV, and film

• Extensive post-graduate study in writing

• Lifelong passion for storytelling with experience telling stories for non-fiction, fiction, drama, sales, and marketing

• Process-oriented writing approach that produces efficient creativity and consistency

• Adept at making complex or technical information readable and understandable

• Experience at developing info graphics

• Excellent headline and caption writer

• Product guides, buyer’s guides and e-commerce

• Juggled short- and long-term editorial calendar

• Newspaper staff reporter with previous beats covering: crime, courts, local government, politics, education, features, restaurants, and investigative reporting

• Blogging experience in the areas of real estate, media, and tech

• Created numerous client case studies

• Developed marketing campaigns for new-to-market products from domestic and foreign suppliers, including sales scripts, affiliate and sales rep training, email marketing, event marketing

• Able to implement sophisticated behavioral economics strategies from years of small business marketing and sales consulting

• Wrote a 100-page book of sales scripts

• Executed both B2B and B2C email marketing campaigns

• Built a multi-million-dollar, nationwide wholesale business from scratch largely from email marketing

• Innovator and expert at content lead capture, including eBooks, white papers, one-sheets and additional content

• Extensive network of local and national freelancers

• Outstanding and experienced deadline performer

• Dependable, initiative-taking and results-driven

• Advised more than 100 small businesspeople on strategy, SEO, paid media, content marketing, social media, and email marketing

• Trained Search Engine Optimization professional, experienced in conducting keyword research and analysis, keyword and content strategy, and execution.

• Practiced in the art of generating blog content that grabs attention, engages, delivers value, and produces social media sharing

• Proficient at analyzing and adjusting SEO results, pivoting strategies and implementing content or page enhancements.

• Innovator and expert at content lead capture, including eBooks, white papers, one-sheets and additional content

• Created pioneering real estate blog, TerraFirmaLA, named one of the best by the Los Angeles Times

• Built a multi-million-dollar, nationwide wholesale business from scratch largely from email marketing

• Effective with response-oriented and call-to-action copy strategies

• Extensive network of local and national freelancers

• Experience in a large agency setting

• Published journalist with proven content marketing success and entrepreneurial experience

• Experienced at multiple copy styles: journalism news and features, blogging, product reviews, web copy, social media, sales scripts, digital advertising, screenwriting, podcasting, and humor

• Trained Search Engine Optimization professional, experienced in conducting keyword research and analysis, keyword and content strategy, and execution.

• Innovator at content lead capture, including eBooks, white papers, one-sheets and additional content

• Thousands of articles published in print and online

• Written dozens and dozens of product one-sheets

• Created numerous client case studies

• Scripts written for sales reps, video promos, TV, and film

• Practiced in the art of generating blog content that grabs attention, engages, delivers value, and produces social media sharing

• Blogging experience in the areas of real estate, media, and tech

• Product guides, buyer’s guides and e-commerce

• Researching and writing for a daily podcast

• Adept at making complex or technical information readable and understandable

• Process-oriented writing approach that produces efficient creativity and consistency

• Research skills of both an investigative journalist and a successful bootstrap entrepreneur

• Skilled copy editor with excellent spelling and grammar and a knack for clear, concise copy

• Excellent headline and caption writer

• Experience at developing info graphics

• Extensive network of local and national freelancers

• Juggled short- and long-term editorial calendar